As one of the leading apparel and sporting goods companies in Europe, we have a unique opportunity to make a difference for our associates and the communities that are so vital to our company worldwide. Sustainability is not a new word to us. We have long known that the long-term strength of our company is as dependent on the health of our communities as it is on our reputation for value, quality and service. Doing our part to sustain those communities is not just doing what is right; it is a critical long-term business vision.
We use two words to communicate our sustainability focus: Empower and Preserve; empowering our people and preserving our natural resources. We empower our people by ensuring respect for human rights, promoting health and wellness and more importantly, by providing individuals with opportunities to maximize their potential through education and community support. We preserve our natural resources not only by ensuring compliance with applicable environmental laws and regulations but by continuously seeking the most environmentally friendly products, processes and equipment.
Our social responsibility initiatives have been concentrated in streamlining our operations across all our business divisions and global regions to ensure full visibility of our supply chain and better governance of our Code of Conduct. Furthermore, we maintain our commitment to supply chain transparency and continuous improvement by partnering with key organizations who are advocates of sustainable labour practices.
Another key element of our efforts is community engagement. Fruit of the Loom continues to be at the forefront of community development by sponsoring corporate initiatives that focus on health, education and community support. More importantly, we are committed to endorsing multi-stakeholder initiatives that focus on eliminating some of the major human rights issues affecting the global supply chain such as forced labour and child labour.
In 2011, we continued to make significant progress in our environmental efforts. As you will see highlighted in this website, we have achieved major reductions in the use of key resources like water and energy. We have also achieved significant reductions in landfill waste and CO2 emissions thanks to aggressive recycling, novel packaging design, and container use optimization.
As proud as we are of our past accomplishments, we know that we must focus on continually improving. As we continue to grow and expand globally, our pledge is to further our commitment to our people and our planet. We know that our ability to compete, and hence our future, depends on our capacity to make good on that commitment – for our company, our employees and our communities.
President and Chief Executive Officer